Today, we are diving into the exciting new updates from ChatGPT Search Update. This update is significant as it introduces ChatGPT Search, a feature that is free for anyone to use. This means ChatGPT is aiming for mass adoption among users. The release is part of the ’12 Days of OpenAI’ event, and we are currently on day eight.
What’s New in ChatGPT Search?
On December 16, 2024, ChatGPT Search became available to all logged-in users. This includes anyone on the free plan, mobile plan, or those who are simply logged in. A major update is the introduction of an advanced voice mode that allows users to search using voice commands. This new feature makes searching faster and more efficient.

Now, ChatGPT can search the web better than before. It offers faster responses and provides better answers. Users can get timely information with links to relevant sources. This is a big shift because it reduces the need to go to a traditional search engine.
Impact on Google and Market Share
ChatGPT Search is a serious competitor to Google. It is changing how people access information online. The market is seeing a shift where ChatGPT’s market share is increasing. This means that more users are turning to ChatGPT for their search needs. The data shows that ChatGPT is becoming a primary way for many to access information.
How to Optimize for ChatGPT Search
If you have a business or a website, you might be wondering how to rank on ChatGPT Search. The good news is that if you are already optimizing for Google SEO, you are on the right track. ChatGPT Search often pulls information from the same sources that Google does.
To rank well, focus on these three main areas:
- Optimize for YouTube: Videos are becoming a crucial part of search results. By creating engaging video content, you can reach a wider audience.
- Use Google SEO Principles: Keywords, quality content, and backlinks are still vital. These elements will help you rank on both Google and ChatGPT Search.
- Brand Mentions: Getting your brand mentioned across multiple websites can boost your visibility in search results.

Case Studies and Market Trends
Several studies show the rapid rise of ChatGPT in the search market. For example, ChatGPT is now six times larger than one of its biggest competitors. The traffic from ChatGPT has increased significantly, with a 44% rise in search traffic. This shows a growing preference for AI-driven search solutions.
Interestingly, YouTube is also playing a big role in this shift. Videos are being linked more often in search results, which attracts users. If you are not using YouTube to enhance your SEO strategy, you might be missing out on valuable traffic.
Comparing ChatGPT and Google Search
When comparing the two, ChatGPT often provides a more personalized experience. Many users find that the answers from ChatGPT are tailored to their needs. This can make it feel more engaging than the generic responses from Google.
However, Google still holds a significant lead in market share. It is estimated that Google has around 83% of the search market. Despite this, ChatGPT is gaining ground, especially among younger users who prefer quick answers.
Local Search and User Experience
ChatGPT Search also provides local listings. Users can see maps and local businesses directly in the search results. This feature is helpful for finding nearby restaurants or services quickly. However, the experience can vary compared to using Google Maps, which many people still prefer.

Final Thoughts
To recap, the main changes in ChatGPT Search include:
- It is now free for all users.
- Advanced voice mode is available.
- It is faster on mobile devices.
This update is a big step for ChatGPT, and it presents new opportunities for users and businesses alike. If you want to learn more about ranking in ChatGPT Search, there are resources available that can guide you step-by-step.
Free SEO Resources and Strategy Sessions
If you are interested in improving your SEO strategy, consider signing up for a free SEO strategy session. During this session, you will receive a custom plan tailored to your business. You will learn about effective link-building strategies and how to increase your website traffic.
With the rise of ChatGPT and its new features, it’s more important than ever to adapt your strategies. The future of search is evolving, and those who embrace these changes will benefit the most.
Thank you for reading! If you have any questions or want to learn more, feel free to reach out.